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From 100 to 1350 Clicks in 90 Days

In the competitive world of cosmetic beauty products, achieving visibility is crucial. This case study details our journey to transform an underperforming website into a traffic powerhouse, leveraging Semantic SEO, Technical SEO, and high-quality backlinks. Our targeted efforts yielded remarkable results, increasing clicks from 100 to 1350 in just 90 days!

  • Client Karen Parker
  • Date June 2023
  • Services Semantic SEO

Success is where preparation and opportunity meet.

Challenges

Where there’s a will, there’s a way!
Despite having great products, the website faced several obstacles:

  • Technical Issues: Poor user experience due to slow loading times and design blockades.
  • Weak Content Structure: Inadequate contextual connections within the website hierarchy hampering SEO.
  • Link Profile: An abundance of irrelevant backlinks diluting authority.
  • Product Updates: Outdated product listings failing to attract customer interest.
Strategy

Measure twice, cut once.
Our comprehensive strategy involved three core pillars:

  • Technical SEO: Fixed technical issues, removed unnecessary code, and improved website speed to ensure a smooth user experience.
  • Semantic SEO: Implemented a content framework based on Semantic SEO principles, focusing on topical authority. I published 20 new pieces of content with a strategic release schedule to rapidly increase frequency.
  • Product Refresh: Updated current product listings and introduced 15 new offerings to attract fresh interest.
Results
  • Clicks: Increased from 100 to 1350 over 90 days.
  • Average Click-Through Rate (CTR): 6.6%, indicating strong engagement and interest.
  • Sales Performance: Notable improvement in sales due to enhanced visibility and user experience.

Conclusion

Through a focused approach combining Semantic SEO, technical improvements, and relevant backlinks, we turned a struggling cosmetic beauty website into a thriving online presence. This case study illustrates that with the right strategy and dedication, significant growth is not just a dream but an achievable reality!