Success is where preparation and opportunity meet.
Challenges
Where there’s a will, there’s a way!
Despite having great products, the website faced several obstacles:
- Technical Issues: Poor user experience due to slow loading times and design blockades.
- Weak Content Structure: Inadequate contextual connections within the website hierarchy hampering SEO.
- Link Profile: An abundance of irrelevant backlinks diluting authority.
- Product Updates: Outdated product listings failing to attract customer interest.
Strategy
Measure twice, cut once.
Our comprehensive strategy involved three core pillars:
- Technical SEO: Fixed technical issues, removed unnecessary code, and improved website speed to ensure a smooth user experience.
- Semantic SEO: Implemented a content framework based on Semantic SEO principles, focusing on topical authority. I published 20 new pieces of content with a strategic release schedule to rapidly increase frequency.
- Product Refresh: Updated current product listings and introduced 15 new offerings to attract fresh interest.
Results
- Clicks: Increased from 100 to 1350 over 90 days.
- Average Click-Through Rate (CTR): 6.6%, indicating strong engagement and interest.
- Sales Performance: Notable improvement in sales due to enhanced visibility and user experience.
Conclusion
Through a focused approach combining Semantic SEO, technical improvements, and relevant backlinks, we turned a struggling cosmetic beauty website into a thriving online presence. This case study illustrates that with the right strategy and dedication, significant growth is not just a dream but an achievable reality!