Challenges
Low Online Visibility: Minimal presence made it hard for potential customers to find the business.
Inconsistent Online Listings: Outdated information across various directories caused customer confusion.
Negative Reviews: A few negative reviews impacted the overall online reputation and credibility.
Lack of Engagement: Underutilized Google Business Profile led to missed opportunities for interaction.
Strategy
Consistent Postings: Regular updates on promotions and events to engage the audience.
Citation Building: Ensured accurate business information across all major online directories.
Online Reputation Management: Encouraged positive reviews and promptly addressed negative feedback.
Profile Optimization: Enhanced the Google Business Profile with quality photos and relevant keywords.
Results
62.5% Increase in Calls: Significant rise in calls through the Google Business Profile.
Improved Online Presence: Higher visibility in local search results led to increased traffic.
Enhanced Reputation: Increased positive reviews and improved overall online ratings.
Higher Customer Engagement: Regular updates and timely responses boosted satisfaction and loyalty.
Conclusion
This case study showcases the impact of a well-rounded local marketing strategy. By focusing on consistent postings, citation building, online reputation management, and active engagement, I successfully increased the number of calls the business received. This translated into higher revenue and growth.
